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This web site ppscuba.com states the following, "Phi Phi Island Largest Dive Operation." We noticed that the website also said " Welcome to Phi Phi Scuba Diving Center." It also said " The largest dive school on the island, providing fun, friendly dive tuition and recreation for all levels and ages. Our HQ is the large two story bright yellow building. You can see from the ferry pier. Dives and occasionally swap the latest gossip! Guaranteed small group sizes." The header had phi phi as the highest ranking optimized keyword. It is followed by diving, scuba, and phi phi scuba diving center which isn't as ranked as highly as phi phi. The next words ppscuba.com used was phi phi island. koh phi phi was included but might not be seen by search crawlers.